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Top 5 Reasons You Should be Using Twitter for Healthcare Marketing

by Beth Cooper

5.  Reach a broad audience

A lot of people are on Twitter.  Like, a lot.  And that number is still on the rise.  Currently, Twitter has 328 million monthly active users (up 9 million from the previous quarter).  And, as of 2016, 29.2% of U.S. social media users were on Twitter.  

And a lot of your customers and patients are on Twitter, so it is a great way to have an impact on them.  In fact, 41% of patients say that social media would affect their choice of doctor, hospital, or medical facility.   

Also, did you know that journalists make up 24.6% of Twitter verified accounts?  They are on Twitter not only to disseminate news, but also to sniff out leads. You should be announcing all your company news not only through traditional press releases, but through Twitter as well.      

 4.  Keep up with the competition

Of course you shouldn’t do something just because everyone else is doing it, but 92% of companies Tweet at least once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.  

You have to get into the conversation to be heard.  Increase your share of voice in the market by speaking via another channel.  You can also benchmark yourself against other players in the industry, and learn what works and doesn’t from their public content and interactions.       

3.  Tweets are public

Even if people don’t have an account, they can still see your message.  Tweets come up in Google search results.  In fact, 500 million people visit the site each month without logging in.  Your reach is even further than your follower base.

Tip:  Be sure to use industry keywords in your tweets to make sure they show up in Google searches.   

 2.  Build relationships with customers

 Twitter allows for one-on-one interaction with customers and patients.  While you should obviously never (ever) give medical advice over Twitter, 77% of Twitter users feel more positive about a brand when the brand responds to their Tweet..  It’s a two-way street: 60% of doctors believe that social media improves the quality of patient care.

1.  Maximize conference experiences

There’s nothing the healthcare industry likes more than a conference!  There is a ubiquitous trend at conferences now to live tweet.  Conference leaders create a hashtag, and attendees (both in person and virtual) use it to connect and get information - before, during, and after the conference.  In addition to being great for networking and education, it’s a fantastic marketing opportunity, particularly for the healthcare community.    

 

 


 

Stats Sources:

https://www.brandwatch.com/blog/44-twitter-stats-2016/

https://thenextweb.com/apps/2017/04/27/twitter-growing-bank-account-isnt/#.tnw_bYpPR9qS

https://getreferralmd.com/2013/12/twitter-health-care/