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National Hit Week Blog Kick

This week (September 26-30), KNB pays tribute to National HIT Week by recognizing the contributions of health information technology in enabling people to live healthier, happier lives. To draw attention to the cause, we’re publishing a blog post each day this week on each of this year’s themes.

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Sadly, the healthcare industry is behind other industries with regard to leveraging technology. For example, in what other fields is the fax machine still an essential form of communication? Why do patients still need to come in 15 minutes early to fill out mounds of redundant paperwork by hand? While healthcare has made great strides in the integration of technology over the past ten years, there’s still work to be done.

As we think about the four themes being highlighted this week by HIMSS – innovation, expanding access to care, making communities healthier, and expanding economic opportunities and job creation – we can’t help but think of the many contributions our clients continue to make to the industry, as well as be a bit self-reflective of KNB’s accomplishments over the past 18 years. Throughout this time, we have been honored to represent clients from start-ups to Fortune 500 companies that epitomize this year’s National HIT Week themes.

Since the agency’s launch in 1998, KNB has helped more than 150 healthcare organizations compete and win in a highly competitive and evolving healthcare marketplace. We work with our clients as true partners in areas such as PR, marketing, branding, content marketing, crisis management and digital marketing, to name a few. 

Looking ahead, we’re excited to be supporting our client’ cutting-edge products and services as they continue to work towards making the future of healthcare smarter and more universally accessible. Their products, services and solutions are making providers safer, more knowledgeable and efficient; helping payers better understand risk assessment and providing insights into tools such as big data and analytics; and optimizing patient engagement and outcomes. 

By working together, we can all have a role in taking healthcare technology to the next level and continue to take goals such as disease prevention, early detection, and better treatments for patients to the next level. That’s why we are passionate about this field.

Tune in tomorrow to learn about the #HealthITChicks, an inspiring community of women in the healthcare technology field.